Color is one of the most crucial choices you'll have to make during the logo design process. Whatever we come into contact with has a huge influence on how we make decisions. It's no secret that color elicits strong emotional responses, and people have strong emotional associations with colors. Additionally, color plays an essential part in grabbing attention: playing with contrasts and brightness may help your brand stand out. As a consequence, selecting the right color for your iconic logos sign will help it reach its target audience and transmit more information about your business.